If you love inbound marketing as much as we do, then, you know, it’s essentially the number one way you can humanize and personalize your marketing for the modern day customer. But while it’s widely regarded to be the cream of the crop, that doesn’t always mean it’s not daunting to start. So that’s why we’re here. In this article, we’re going to run through eight best practices to help you take your inbound marketing efforts to the next level. The first best practice on our list is to nail your SEO strategy. Getting SEO right not only contributes to getting quality organic traffic across all stages of the customer flywheel, but it’s important to help you with lead generation. Best practice SEO strategy is to ensure you’re taking all the boxes to achieve SEO optimization.
Firstly, from an on page SEO perspective, you should be utilizing keyword optimization along with internal linking strategies to optimize your pages for both primary and secondary keyword targets. From an off page SEO perspective, it’s super important that you’re managing your back profile too. Having a strategy to gain high authority links from industry relevant websites is one of the main ranking factors according to the industry, and doing this will speed up your growth rate. And finally, for local SEO optimization, ensure that your citations are aligned across the Web. When it’s executed correctly, this can deliver a swathe of organic traffic. The next best practice on my list is to ensure your content is in depth and high value. Gone are the days of posting endless amounts of content just for the sake of it.
Today, it’s all about in depth and high value content. Quality content provides customers with helpful value they couldn’t have found anywhere else. It can take the shape of a video, images, a PDF flyer, a written blog or even an info info graphic. It’s essentially the art of communicating with customers without having to sell to them by pulling them through each section of the inbound methodology, by being relevant at each stage of their lives journey. The next best practice to be aware of for next level inbound marketing is to tailor your content for each stage of the buyer’s journey. Made up of three different stages awareness, consideration and decision, your content needs to reflect the perceived thoughts and feelings of people in each individual stage. First off, when a customer is in the awareness stage, you should look at delivering a stream of content in line with your SEO strategy, such as regular blog posts, videos, tools or guides.
To create content to the targeted customers in the consideration stage, you must to show how your company can help them to resolve solve their problem. You could deliver content such as case studies, demos or how to content. Finally, when the customer reaches this decision stage, you’ve got them interested. Considering the tips by optimizing the marketing and it’s time to make a decision. You should deliver content which will help them do that by providing content like testimonials, product and service reviews, or a simple path to buy. The third best practice would be to use your content as a lead generation tool. So you have all of this amazing quality content. But what do you do with it? Are you converting this traffic into Leads? If you’ve answered no, then you really need to listen up for this one, because getting traffic to your site is one thing, but turning these visits into potential clients is another. This is the point where optimizing your content is so important. Having CTA’s or call to actions, pop ups, newsletter sign ups, gated downloads, find out more’s – gives the opportunity for consumers to act. This is a part that’s often overlooked.
But if implemented into your inbound marketing strategy, it will do wonders to your growth as a business. Another best practice is to utilize video content while it’s often been ignored, video is a powerful means to drive results. It can take some time and be somewhat expensive to produce, but it’s a really great way to humanize your brand, as well as increase your organic SEO through video platforms.
Well, this is the part where it comes in handy. When buyers are at the consideration stage the buyer’s journey with your business, creating landing pages, which are keyword optimized, is an effective tactic to drive organic traffic. And we all know the way people search today indicates their intent. So each landing page still needs to have valuable content and be unique to each page on the site. The key focus is lead generation and keyword optimization for each individual page by researching and picking the top 10 high volume, low competition keywords, create landing pages, and start measuring its success. As well, don’t forget about the importance of email. While the purpose of inbound marketing is to do business in a human way, it doesn’t mean automation isn’t allowed. In fact, marketing automation is a great way for you to create personal and customizable messages to your potential clients.
By creating workflows, you can nurture your leads, through the stages of their buyer’s journey, by providing high value relevant content and tying it back into your high quality content. And then you, my friend, are nailing the inbound marketing game and will be turning them into clients in no time. Finally, the ultimate way to assess if your inbound marketing campaign is kicking goals for your company is to ensure that the campaign is data driven. With inbound marketing data is King.
So they you have it! 8 best practices to add to a marketing toolkit that will set you up for success. While these best practices are tried and tested in helping you nail the art of inbound marketing, remember, the key to a successful inbound marketing campaign is being consistent and regularly measuring your efforts with data.